Localisation refers to the practice of adapting a text to the language, culture and traditions of its intended audience.
When localising a text, we take many factors into account. These include measurements, time zones, punctuation of numbers, currency and monetary units, national holidays, infrastructure and the names of goods and services, among many other factors.
A properly localised text should feel as though it was written in the target language and should give the impression that the products or services it describes were developed in the target country.
Contact us for further information about localisation.