Meta Title and Description Tags

Meta Title Tags
How do you write effective meta title and description tags? It is a simple question, but the answer is multifaceted. Title tags describe the site’s content and benefit both users and search engines, as easily ascertainable and searchable content makes for a better user experience. As for you, the three most important factors to consider are relevance to the content, the browsing experience and search results.

Here are the main things to keep in mind when writing meta title tags:
– Length
Search engines truncate title tags that are longer than 70 characters. If they are longer, their conclusion is replaced with a “…”.

– The positioning of keywords
According to our experience, the closer to the start of a title tag a keyword is, the more helpful it will be for search engine rankings.

– Your brand
You can use this space to present your brand, but if your goods or services are already well known, we recommend using the available characters for something that is more effective.

An example of how you can set up a simple meta title tag:
The Web Service | Web design | Search engine optimisation | PPC

This setup is more effective than having no title tag and we recommend it for those who don’t have a basic knowledge of search engines.

However, we recommend the following setup:
The Web Service specialises in web design, search engine optimisation and PPC.

Be careful to maintain consistency between the title and description tag to avoid repeating yourself in the description, as it is always preceded by the title. You must also take care to avoid doing unintentional damage with careless wording.

Below you will find examples of how meta title tags appear in browsers and search engines: